We currently offer fractional Customer Marketing services as a flexible, cost-effective solution to meet your unique business needs and customer marketing goals. With over 10 years of experience running the Customer Marketing function at B2B tech and SaaS companies of different sizes, we bring high-level and deep tactical expertise and can get hit the ground running without the need for training, onboarding or ramp-up.
What Are the Advantages of Fractional Customer marketing Services?
You gain access to experienced customer marketing professionals without the demands of a full-time resource: A fractional Customer Marketer brings deep experience across all facets of the field and insights at a fraction of the cost of an FTE.
Flexibility: With a fractional customer marketer, your business will benefit from a tailored customer marketing plan and approach designed to meet your specific goals without paying a full-time salary to an in-house team. Whether you're just starting to build the entire foundation of customer marketing or have a specific program to launch, our fractional services can meet your needs.
Experience: Our wide range of experience and expertise spans all facets of customer marketing and advocacy, from review campaigns to customer advisory boards, to case studies and customer awards - we’ve done it all.
Focus: Outsourcing to a fractional customer marketing leader lets you focus on your core business activities and not have the administrative burden of managing another FTE. As the fractional leader, we too retain a steadfast focus on meeting your customer marketing needs without needing to navigate or manage some of the complexities an in-house employee would.
Speed: A fractional customer marketer, seasoned in various industries and technologies, can swiftly identify the right strategy and implement effective customer-centered programs, speeding up your results.