Victoria LaPlante is an accomplished marketing professional with a proven track record for the design, build, and execution of global customer advocacy and marketing programs at leading B2B tech companies. She has been at the forefront of customer advocacy and recognized by her peers, industry events, publications and awards, as an advocacy expert and thought-leader.
Her innovative approach and objective-driven programs have transformed customer advocacy and marketing for leading customer-centric tech companies including, Influitive, Mendix and HubSpot.
“Discovering customer advocacy has been the cornerstone of my career. I have seen first-hand the power customer’s voices can carry and bring to the entire organization, not just sales and marketing, it has been truly transformative for me and companies I’ve helped. My mission is to take these insights, learnings and success to help as many organizations as possible harness their customer advocates and drive value throughout the entire customer journey.” - VLP